 | Where do Salsa come from? |
| | “Salsa” is the Spanish word for sauce. When you hear the terms Picante sauce, it really means hot sauce is Spanish. Picante tends to have a thinner texture than salsa. In southwestern cooking salsa refers to a relish or condiment, a mixture of chopped vegetables, fruits (usually tomatoes) and seasonings that may be cooked or uncooked, is usually not pureed and is served as an accompaniment to a dish. Salsas, once a southwestern fare, are now everywhere in the United States.
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| How big is the Salsa category? |
| | It is big. In fact it is over 2 ½ times the size of ketchup condiment. Total FDM Retail sales were $971K for year ending 12/26/2004. Wal-Mart can add over $100MM. According to a Mintel report from June 2004, the category is expected to grow about 4% per year and 2008 sales are estimated at $1.155 Billion. Over 60% of U.S. households buy salsa making it a truly mainstream condiment.
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| Are Store Brand Mexican sauces popular? |
| | Store brands continue to outpace the national brand sales growth and their popularity does not show signs of slowing. They now account for about 9% of the Mexican Sauces Category. Store Brand Salsa is the 3rd largest brand. The 3 main segments are Salsa, Picante and Queso. According to Mintel, PL share is expected to grow in the future.
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| What is the most popular salsa? |
| | After all is said and done, the most popular salsas are still the regular types. No question about it. They still command over 80% of sales with mild and medium almost evenly split and hot sauces accounting for about 15% of sales. Flavors are account to 15-20% of sales and outpacing traditional or regular Mexican sauces.
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| Outside of regular salsa and Picante, which one is the most popular flavor? |
| | It is Southwest salsa, also known as black bean and corn. Fruit-based flavors like peach and pineapple are showing very strong growth and respectable sizes too.
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